We don't bolt AI on. We build from it.
Felixor is an AI product studio. We design, build, and ship products where the intelligence is the foundation, not a feature.
Applied researchProduct designModel evaluationInterface engineeringRetrieval systemsAgent architectureRollout and adoptionZero to oneApplied researchProduct designModel evaluationInterface engineeringRetrieval systemsAgent architectureRollout and adoptionZero to one
Studios ship products. Consultancies ship recommendations.
We are the first kind. Felixor holds equity in what it builds, carries the roadmap, and lives with the consequences of its own design decisions. Some products we build alone. Some we build with a partner who brings the domain and the distribution.
What does not change is the starting point. We only build where a model can now do something it genuinely could not do three years ago, and where that capability removes work rather than adding a panel to it.
01
We start from a capability, not a category.
Most products begin with a market and go looking for features. We begin with something models can now do reliably, then hunt for the place that capability collapses an entire workflow instead of decorating one.
02
We build the smallest thing that proves it.
A working product in front of real users in weeks. Not a deck, not a pilot, not a design partner agreement. If the capability does not survive contact with real inputs, we would rather know in week three than in quarter three.
03
We design for the failure modes first.
AI products break differently than software does. They fail confidently. We build the evaluation harness, the fallbacks, and the moments of honest uncertainty before we build the happy path, because those are the product.
04
Then we earn the second session.
Getting someone to try an AI product is easy right now. Getting them back on Wednesday is the entire game. We instrument for return, not for signups, and we keep building until that number moves.
We start from a capability, not a categoryWe build the smallest thing that proves itWe design for the failure modes firstThen we earn the second session
What is on the bench
Four products in active development. Each one started as a capability we could not stop thinking about.
Building something where AI is the point?
We take on a small number of partner builds each year, usually with operators who know a domain far better than we do.